Persuasion Strategies Branding & Website Design

Persuasion Strategies, part of Holland Hart, is a team of nationally recognized litigation consultants and legal graphics and video professionals committed to maximizing advocacy effectiveness. Pioneering in 1990 as the first in-house litigation consulting team within a law firm, they've expanded beyond Holland & Hart LLP, adopting the name Persuasion Strategies in 2001. Now a team of 14, including litigation consultants, graphics professionals, and staff, their history reflects extensive experience, innovation, and proven results.

Holland Hart engaged Saturno Design to collaborate on their website design, aiming to create a distinctive and unique look that sets Persuasion Strategies apart from its competitors.

Following a thorough analysis by Saturno’s brand team, they formulated the positioning statement: 'Persuasion Strategies combines a finely-tuned mastery of analytical research, targeted strategy, and visual design to articulate and elevate your case, communicating effectively with judges or juries.' This birthed their tagline, 'Elevating Your Case.'

With a strong branding foundation, the creative team meticulously shaped the Persuasion Strategies website's distinctive look. The goal was an elegant, modern, and technological aesthetic, effectively communicating their commitment to quality and sector leadership.

The result is a website reflecting their established brand identity, resonating with a sophisticated audience and reinforcing their position as industry leaders. Furthermore, the design ensures optimal responsiveness, providing an exceptional user experience across various devices and screen sizes.

Project: Conducting branding analysis to formulate strategy, positioning statements, and overall look and feel, crafting the responsive website design, and integration of Webback CMS

Services: Branding & Design, Website, Content Management

Software: Saturno WebBack, Experience Proposal Center 

Website: persuasionstrategies.com