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As Day Pitney’s creative partner, Saturno Design led a comprehensive rebrand and digital transformation that elevated the firm’s visual identity and digital experience—aligning it with their stature, professionalism, and forward-thinking approach to client service.
We began by evolving the brand—introducing a redesigned logo, a refined color palette, and updated typography to establish a stronger, more contemporary presence across all platforms.
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From there, we reimagined the website as a modern, intuitive platform designed to engage and inform.
The visual language is clean, confident, and architectural—anchored by structured diagonals, a deep navy palette, and refined type choices that convey clarity and trust. The result is a digital experience that reflects Day Pitney’s positioning at the intersection of insight and execution.
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Key enhancements included:
- Streamlined Navigation: A restructured architecture for quick, intuitive access to key content—practice areas, attorney bios, and insights.
- Mobile-First Layouts: Built from the ground up to perform seamlessly across all devices, preserving brand impact on the go.
- Enhanced User Journeys: Audience-specific pathways for clients, prospects, and lateral hires—each designed for clarity and engagement.
- Custom Attorney Bios: Dynamic, flexible profiles that highlight expertise, insights, and credentials in a compelling, conversion-friendly format.
The result is a brand and website built not just to inform—but to inspire trust, convey capability, and drive connection.
Website: DayPitney.com