Experience management is a hot topic among legal marketers today but relatively few firms have implemented an experience management system. While there are a number of technology options available, most firms have difficulty getting started – defining clear goals, developing a road-map, getting firm buy-in. Other firms have started working to implement solutions but get mired down in the process and their projects stall or stop altogether.

In this session, learn how a few large and mid-size firms have successfully implemented experience management systems by focusing on firm needs and goals first, as a way to drive the technology requirements and capabilities. The discussion covers the entire process these firms followed – from an initial assessment of goals and requirements, to vendor selection, project planning, development, system roll-out, and promotion.

• The benefits of a good experience management system
• The research and decisions that happen before the technology roll-out
• The role of marketing during the development process
• Best practices for firm-wide system roll-out and beyond

Greg Fredette, Managing Partner, Saturno Design

Deborah Grabein, Director of Business Development, Andrews Kurth LLP

Jennifer Forester, Business Development Manager, Stoel Rives LLP

Megan McKeon, Senior Marketing Manager, Katten Muchin Rosenman LLP