Schwabe, Williamson & Wyatt is one of the top law firms serving the needs of businesses in the Pacific Northwest. The firm's attorneys provide a broad range of transaction and litigation services to many of the Northwest's leading companies, from Fortune 500 industry leaders, to emerging and small, family-owned businesses. With over 130 attorneys, Schwabe, Williamson & Wyatt is the second largest law firm in Oregon, with offices in Portland, Seattle, Vancouver, Bend, and Salem.
Schwabe, Williamson & Wyatt employs in-house development staff for web and other media services. When Schwabe decided to rebuild their website, they sought assistance and software systems from Saturno. Their goals were:
- Redesign the website and incorporate the firm's updated visual identity
- Integrate a powerful content management solution
- Provide clients with useful online tools to organize content
- Provide attorneys and staff with tools to strengthen client relationships
- Integrate systems in order to re-purpose content and create new efficiencies
Integrate website design with a robust content management solution
The Problem: The firm needed a content management solution to drive their entire new Web site and wanted to rebuild and launch their new website within a 3-4 month period.
The previous version of Schwabe.com was built using static web pages. Content management problems were surfacing due to both the static nature of the site and the increasing amount of online information Schwabe needed to manage. Website edits were time-consuming, keeping in-house developers too busy to manage other projects.
The Solution: Saturno WebBack ™ was used to meet the firm's deadline and to reduce the time associated with development by more than 60%.
By consolidating all of Schwabe's articles, biographies, press releases, and other electronic content in a database, the Saturno team centralized management and eliminated hundreds of superfluous website files. Saturno integrated Schwabe's web page design with Saturno WebBack to provide a seamless, invisible back-end to drive the entire website.
Using Saturno WebBack, Schwabe can update, add, or remove web content at will โ keeping information current to serve potential and existing clients. The firm also benefits from work-flow management tools that enables team-based content-management.
The Benefits: With the redesigned website and content management system, Schwabe reduced management costs, rapidly delivers information, and simplifies the user experience.
- Low Cost: Schwabe has deployed Saturno WebBack to minimize the cost of website management. Any authorized employee of Schwabe can update, add, or delete website content at any time, from any location - without the aid of a web designer. The application reduced Schwabe's annual web management costs dramatically.
- Rapid Delivery of Information: Saturno WebBack speeds the delivery of new electronic information: staff members simply add new data to the website using a simple interface.
- Ease of Use: The application's browser-based interface is intuitive and easy to use. It eliminates the traditional learning curve because employees don't need specialized training in order to use the system.
Provide clients with useful online tools to organize content
Schwabe clients and visitors can use a variety of tools to help organize web content, including:
- RSVP for Events - Clients and other website visitors can RSVP for upcoming events using the Schwabe.com website.
- Email this Page - Visitors may send web pages to themselves or to friends and partners by clicking "Send this Page".
- Print this Page - Schwabe.com provides links to print web pages that are correctly formatted for printers.
Provide attorneys and staff with tools to strengthen client relationships
The Problem: Schwabe needed a way to help attorneys and staff market the firm's services. Because organizing marketing efforts is time-intensive, it is typical for only a few key people at a firm take on all marketing efforts.
The Solution: Saturno Email Marketing Center ™ components were used to provide attorneys and key staff members with tools to send invitations, publications, and other information to prospective and existing clients. Saturno Email Marketing Center components track the response of the recipient (Did the user click the link? How many times? When? Etc.)
Providing a simple way to track these efforts helps to raise participation by attorneys and staff, and helps the firm to track results.
Make use of re-purposing possibilities to save time and money
The Problem: Commonly used documents and collateral marketing materials were kept in static form in various locations. Many of these documents had to be stored in more than one file format, and each format needed to be updated on a regular basis. This practice was time consuming and prone to errors and inconsistency.
The Solution: The Saturno team used Saturno WebBack modules to re-use web content to create commonly needed documents. By storing document content in a centralized database, it can be used to create printed documents, PDF files, Word documents, email messages, alerts and electronic publications, etc. When Schwabe employees need to update document content, they simply update one time โ the changes are reflected across all of their document formats โ print, web, publications, alerts, PDF, and others.