Working with Saturno, the firm redeveloped their website using the Saturno WebBack system to manage large volumes of existing marketing content in a team environment, and track ROI using sophisticated metrics and statistics tools.
Dynamic Home Page
The redesigned home page is easily updated using the WebBack content management system, and features a variety of recent events, clients, matters, news, publications and legal alerts. Fresh content is posted often, and important information is available to clients and others on a regular basis.
Fast & Simple Advanced Search
Search tools are always present on every page of the website and have been placed in the top-right corner, where website visitors most often expect to find them. Advanced search options are provided in a menu next to the search box, eliminating the need to click additional times in order to find them.
Search results are organized by website section, with each type of result segmented into its own section. Segmenting results by category makes it easier for visitors to locate the search results they are looking for.
Clean, Easily-Understood Attorney Biographies
Attorney biographies are designed to be intuitive and easily scanned by visitors. Page content is organized into a tightly-fit design in order to keep most of the biography information "above the fold". Information is segmented to make biographies user-friendly. Biographies use relational linking to other relevant pages on the website, such as the attorney's practice areas, articles, events and speaking engagements, and industries. All bios feature downloadable vCards with the attorney's contact information.
Well-Designed, Branded Practice Area Pages
Distinctive imagery has been incorporated into the redesign of each practice group page. Featured content includes Representative Matters to ensure that visitors see the depth of the firm's experience.
Informative Careers Section
A full careers section exists on Bullivant.com and functions as a website within a website. The Careers section provides recruiting information for all audiences, as well as useful downloads, job postings, calendars, and online application directions.
Powerful, Flexible Content Management Tools
An extensive collection of information and web pages are managed efficiently using the Saturno WebBack ™ content management system. Bios, practice descriptions, articles and news are kept up to date by the firm's marketing department, ensuring the most accurate information is always available.
Website Analytics Tools
The firm uses Saturno Metrics ™ to measure their web traffic and ROI. Reports are designed around the needs of law firms, and present technical data in a language that makes sense for legal marketing.
Search Engine Optimization (SEO)
An update of both technology and best practices for content publishing has helped to increase traffic from major search engines.
RSS Feeds
An RSS feed of articles, legal updates, and new helps the firm to keep clients informed.